Nonprofit Workshop: Nonprofits Meet the Press

This workshop will help nonprofits understand how to effectively work with local news outlets to share your organization’s story with the public.

Training presentations will be provided by Renss Greene, Deputy Editor, Loudoun Now, and Jay Korff, Reporter with ABC7 News, followed by a panel discussion including Renss Greene, Jay Korff, Karen Graham, Community Editor, Loudoun Times-Mirror, and Melinda Gipson, Editor in Chief, Leesburg Lifestyle Magazine.

Key learning objectives

·       How to craft an effective press release

·       How and when to pitch your organization’s story to local media

·       Understanding differences between local print and TV news

·       Developing successful relationships with local journalists

·       Understanding behind the scenes how local print and TV news develop stories

Speakers:

Renss Greene, Deputy Editor, Loudoun Now

Jay Korff, Reporter, ABC7 News

Karen Graham, Community Editor, Loudoun Times-Mirror

Melinda Gipson, Editor in Chief, Leesburg Lifestyle Magazine