Nonprofit Academy | DM4NP 2DAY: Digital Marketing for Nonprofits Today

A Half-Day Boot Camp on the Best Practices in Social Media, Blogging, Email, and Online Advertising to Boost Awareness, Membership and Donations

Digital marketing is a powerful tool in any nonprofit’s arsenal, offering low-cost, high-impact avenues of outreach to existing and potential members, donors, volunteers, corporate partners, and media. But are you using digital marketing to full advantage? This half-day workshop will give you the tools and strategies you need to fully integrate digital platforms into your marketing initiatives.

You will learn:

• The critical building blocks to an effective digital marketing plan, including branding and storytelling
• The fundamentals of social media, including how to set up an editorial calendar
• The basics of pay-per-click advertising, including Google AdWords and Facebook ads
• The ABCs of email marketing and blogging
• Best practices to engaging audiences online, including how to leverage your volunteers
• How to measure your campaigns’ effectiveness

Cyndi Urbano is the owner of AlphaGraphics Loudoun, a marketing agency in Leesburg, VA, that specializes in helping nonprofit organizations get the most from their marketing spend in both print and online. Before opening the doors of AlphaGraphics in 2011, she was the Vice President of Brand Management for SAIC, a Fortune 500 government contractor in McLean, VA. In that role, she ran the company’s branding, marketing and proposal teams for 10 years. 
 

The Loudoun Nonprofit Academy

The Loudoun County Chamber of Commerce is proud to announce the launch of the Nonprofit Academy training and certificate series in partnership with Piedmont Community Foundation and Loudoun Cares.

Nonprofit Academy attendees that complete 40 hours of Academy training over a three-year period earn a "Certified Nonprofit Professionals" designation from the Loudoun County Chamber of Commerce.
 

NONPROFIT ACADEMY SERIES SPONSOR




SIGNATURE SERIES SPONSOR


PLATINUM SPONSOR

 

ACADEMY SPONSORS 

           

BUSINESS SPONSOR
Economic Development Authority of Loudoun County Virginia