Non-Profit Academy - Direct Mail, Not Junk Mail

Non-Profit Academy Workshop #3

Don’t Use the “J” Word!  Why direct response fundraising via mail is anything but junk!
 
Learn basic messaging and content guidelines for effective direct response communications, measuring success, and creating meaningful metrics.  At the conclusion of the workshop, participants will be able to construct a direct mailing that is cost efficient and targets the right audience with the right message.
Participants are welcome to bring their current “go-to” direct mail package.

This workshop is for staff and volunteers responsible for raising money or promoting events with direct mail.  Presenter Trish McNeal, Director of Development at Oatlands will share her experience at AOL with direct mail, list use and selection, the difference between acquisition mailings and house mailings, outsourcing, and how to optimize your mailing for costs. 

The Loudoun Non-profit Academy

The Loudoun County Chamber of Commerce is proud to announce the launch of the Non-profit Academy training and certificate series in partnership with Piedmont Community Foundation and Loudoun Cares.

Non-profit Academy attendees that complete 40 hours of Academy training over a three-year period earn a "Certified Non-profit Professionals" designation from the Loudoun County Chamber of Commerce.

SIGNATURE SPONSOR

PLATINUM SPONSORS
          
FOOD & BEVERAGE SPONSOR
 


ACADEMY SPONSORS

        

BUSINESS SPONSOR
Economic Development Authority of Loudoun County Virginia