Getting in on the Benefits of LinkedIn

LinkedIn is the top professional community online, yet one of the resources most underutilized by businesses and individuals. In this interactive workshop, we'll walk through the biggest opportunities you may be missing on LinkedIn and will develop strategies/tactics for your LinkedIn personal and company profiles. You must have at least a personal LinkedIn profile prior to the session. Also, please bring your laptop if you want to work through items real-time during the session. You'll learn there:

• Why LinkedIn matters and its best uses
• Biggest mistakes people are making on LinkedIn
• How to present your brand and drive action from your profile
• How to identify business leads and build your prospect list
• Also, brainstorm and create your leadership agenda for LinkedIn

Presenter:
Jen Dalton, CEO and Founder
BrandMirror

She has over 15 years of experience in strategy, marketing, and coaching. In 2012, she earned her Executive MBA at Georgetown's McDonough School of Business and also became a certified brand strategist. She is active in the DC metro area entrepreneurial community and is committed to giving back to that community as well as serving in humanitarian organizations.