Competing with the Big Boys: How Independent Retailers Win & Keep the Customer

Large box stores and national chains can be strong competition for local retailers. To better compete in today's marketplace, independent retailers need to understand strategies for keeping their existing customers buying and winning new customers. Join Marc Wilson, Retail Consultant for Virginia SBDC, to learn more about how to:

• Deliver a memorable experience for your customers
• Choose and position your products
• Build on community involvement
• Create and communicate your niche
• Make your business a shopping destination
• Out maneuver on social platforms

Refreshments will be offered.

REGISTER ONLINE: http://bit.ly/1uoHxOy SPONSORS: Loudoun SBDC, Town of Leesburg, Leesburg Downtown Business Association, Catoctin Crescent Association Members, Palio Ristorante Italiano

ADDITIONAL ASSISTANCE: Seminar attendees with a retail business located in Leesburg may phone 703.430.7222 to inquire about a limited number of FREE, one-on-one, onsite consultations with Marc on MON, Oct. 6th.