Competing with the Big Boys: How Independent Retailers Win & Keep the Customer

Large box stores and national chains can be strong competition for local retailers. To better compete in today's marketplace, independent retailers need to understand strategies for keeping their existing customers buying as well as winning new customers. Join Marc Willson, Retail Consultant for Virginia SBDC, to learn more about how to: - Treat your customers - Choose and position your products - Build on community involvement - Create and communicate your niche - Make your business a shopping destination - Out maneuver on social platforms - Create a memorable experience for the customer. Offered by Loudoun SBDC Sponsored (including refreshments) by the Town of Leesburg