Business Women of Loudoun I Ignore The Hype & Choose the Right Marketing Mix

Bonnie Taylor loves growing businesses. It’s been her passion for over 23 years in a career that’s included managing international and national marketing efforts and departments. In 2009 she founded CCS Innovations®, LLC, a full service marketing and design firm headquartered in Northern Virginia. In her role as Chief Marketing Strategist, she works with clients that range from start-ups to established, multi-billion-dollar corporations, across a diverse industry range, throughout the United States

With all the marketing options and opportunities available today it can be difficult to select the best mix for your buyers and business. Which tools will provide you with the biggest ROI and drive profitability and growth? Should you simplify the process by choosing the most popular tools or invest the time required by a custom plan? Are all marketing tools universally beneficial?

Marketers know that the right marketing mix will put your business on a growth path while the wrong one will drain your budget and hurt your business. This topic takes a look at the process behind evaluating tools and choosing a marketing mix that will work for your unique business. We’ll look at trends and media hype that often promise the world in a few easy steps but may not deliver positive results. We’ll also look at how to structure your marketing mix as a maintainable program that allows for tracking and adjustments as your business or marketplace changes.

SPONSORSHIP OPPORTUNITIES:
Platinum Sponsor  |  $1,200

• Year-long logo recognition on all marketing materials
• Two tickets to each event
• Display table at each event

Exhibitor  |  M/$149 | NM/$199

• 6' Skirted Exhibitor Display table
• Two complimentary seats