Business Women of Loudoun: Authoring Your Brand Story

A Narrative About You and Your Business Exists,
Whether You’ve Written It or Not

Every idea, every brand begins as a story. Brand stories activate emotions and communicate your mission, vision and values. A compelling narrative will not only connect you with your key targets, it will inspire them to act.

Learn the fundamental components of a brand story and how to craft yours to engage your audience, build evangelism and drive growth.

Speakers:
Katie Barchas Wilson
In 2012, Katie left a decade-long career in financial services to pursue her passions: branding, events, promotions and philanthropy. Over the past nine years, she has worked with clients in the media, medical, non-profit, housing, hospitality and retail industries to maximize their reach, increase their brand awareness, and grow their market presence.