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DTSTART:20170330T120000Z
DTEND:20170330T140000Z
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SUMMARY:Small Business Workshop | Marketing Where to Skimp & Where to Splurge
DESCRIPTION:Whether you're a rookie business owner or a veteran executive just getting started with your own firm\, to scale your business you need to invest in marketing programs that will broaden your business reach and get your message out to your prospects creatively and with impact.\n\n\n\nWhen you're balancing so many activities as an entrepreneur   from sales to operations\, regulatory compliance and more   it's easy to become too tactical\, when instead your focus should be on the big picture.\n\n\n\nThis workshop will give you a big picture view and guide you on how to create a marketing budget that fits your business model and optimizes your marketing spend.\n\n\n\nSpeaker Kristine Jacobson\, Founder of Conveyance Marketing Group\, will cover topics such as:\n\n\n\n  How much small businesses typically spend on marketing\n\n  Which marketing strategies and tactics get the best results\n\n  Where marketing dollars are being spent - online and offline\n\n  How to define your ideal customers and identify the best ways to reach them\n\n  How to allocate marketing budgets across channels\n\n  Where to skimp and splurge when investing you marketing dollars\n\n\n\nWhatever goals you've set your sights on for 2017\, make them measurable\, and make sure the marketing strategies you use will help you get there.
X-ALT-DESC;FMTTYPE=text/html:<div style="text-align: center\;"><br />\n<span style="font-size: 16px\;"><img alt="" height="556" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1206/Image/Event_Headers/Small_Business_Series/SBW_marketingsmallbiz_CM.jpg" style="width: 400px\; height: 556px\;" width="400" />&#8203\;</span></div>\n\n<div><span style="font-size:11px\;">Whether you&rsquo\;re a rookie business owner or a veteran executive just getting started with your own firm\, to scale your business you need to invest in marketing programs that will broaden your business reach and get your message out to your prospects creatively and with impact.<br />\n<br />\nWhen you&rsquo\;re balancing so many activities as an entrepreneur &ndash\; from sales to operations\, regulatory compliance and more &ndash\; it&rsquo\;s easy to become too tactical\, when instead your focus should be on the big picture.<br />\n<br />\nThis workshop will give you a big picture view and guide you on how to create a marketing budget that fits your business model and optimizes your marketing spend.<br />\n<br />\nSpeaker Kristine Jacobson\, Founder of Conveyance Marketing Group\, will cover topics such as:<br />\n<br />\n&bull\; How much small businesses typically spend on marketing<br />\n&bull\; Which marketing strategies and tactics get the best results<br />\n&bull\; Where marketing dollars are being spent - online and offline<br />\n&bull\; How to define your ideal customers and identify the best ways to reach them<br />\n&bull\; How to allocate marketing budgets across channels<br />\n&bull\; Where to skimp and splurge when investing you marketing dollars<br />\n<br />\nWhatever goals you&rsquo\;ve set your sights on for 2017\, make them measurable\, and make sure the marketing strategies you use will help you get there.</span></div>\n
LOCATION:Loudoun County Chamber of Commerce Office 19301 Winmeade Drive\, Suite 210 Lansdowne\, VA 20176
UID:e.1206.8622
SEQUENCE:3
DTSTAMP:20260429T004918Z
URL:https://dev.loudounchamber.org/events/details/small-business-workshop-marketing-where-to-skimp-where-to-splurge-8622
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